Digital Marketing & Website Designing

Here’s a detailed course structure for Digital Marketing and Website Designing training with placement support from Aashtech EduCare. This program is designed to equip learners with the skills needed to excel in digital marketing and website development, ensuring they are job-ready for diverse industries.

Digital Marketing & Website Designing Training Course

Part 1: Digital Marketing Training

Module 1: Introduction to Digital Marketing

• Understanding digital marketing basics.
• Traditional vs. digital marketing.
• Current trends and career scope in digital marketing.

Module 2: Website Planning and Development

• Importance of websites in digital marketing.
• Planning a website structure for businesses.
• Basics of CMS platforms like WordPress.

Module 3: Search Engine Optimization (SEO)

• On-page and off-page SEO techniques.
• Keyword research and content optimization.
• SEO tools: Google Search Console, Ahrefs, SEMrush.

Module 4: Pay-Per-Click Advertising (PPC)

• Introduction to Google Ads and Bing Ads.
• Creating search and display ad campaigns.
• Analyzing ROI and optimizing campaigns.

Module 5: Social Media Marketing (SMM)

• Marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Creating ad campaigns on Meta Ads Manager.
• Community management and content strategies.

Module 6: Email Marketing

• Setting up email campaigns using tools like Mailchimp.
• Creating templates and managing subscriber lists.
• Analyzing email open rates and campaign success.

Module 7: Content Marketing

• Creating engaging blogs, videos, and infographics.
• Content distribution strategies.
• Importance of storytelling in marketing.

Module 8: Analytics and Reporting

• Introduction to Google Analytics.
• Tracking user behavior and campaign performance.
• Generating actionable insights and reports.

Module 9: Affiliate and Influencer Marketing

• Understanding affiliate marketing models.
• Setting up affiliate programs.
• Collaborating with influencers for brand promotions.

Module 10: Mobile Marketing and App Promotion

• Marketing strategies for mobile apps.
• App Store Optimization (ASO).
• SMS and push notification campaigns.

Part 2: Website Designing Training

Module 11: Basics of Web Designing

• Introduction to HTML, CSS, and JavaScript.
• Understanding responsive design principles.
• Designing wireframes and mockups.

Module 12: Content Management Systems (CMS)

• Setting up websites on WordPress.
• Managing themes and plugins.
• Customizing templates for different industries.

Module 13: UI/UX Principles

• Fundamentals of user interface and user experience design.
• Tools like Figma, Adobe XD, and Canva.
• Testing website usability and improving user flow.

Module 14: E-Commerce Website Development

• Building an online store using platforms like WooCommerce or Shopify.
• Setting up payment gateways and shipping modules.
• Managing products, inventory, and orders.

Module 15: Website Maintenance and Hosting

• Basics of domain registration and web hosting.
• Backups, security, and updates.
• Website speed optimization and troubleshooting.

Additional Features

Assignments and Case Studies

• Assignments:
  • SEO optimization for a small business.
  • Designing a responsive landing page.
• Case Studies:
  • Analyzing successful marketing campaigns.
  • Redesigning a website for better performance.

Capstone Projects

1. Digital Marketing: Develop and execute a marketing campaign for a hypothetical product.
2. Website Designing: Create a fully functional website for a small business or portfolio.

Testing and Certification

• Weekly quizzes and practical tests for each module.
• Certification in Digital Marketing and Website Designing upon successful completion.

Placement Support by Aashtech EduCare

1. Resume and Portfolio Building:
   • Highlighting projects and technical skills.
2. Mock Interviews:
   • Focused on industry-relevant questions and case scenarios.
3. Job Placement Assistance:
   • Collaborations with digital marketing agencies, IT firms, and startups.

This comprehensive training ensures participants gain expertise in digital marketing strategies and website development, setting the foundation for a bright career. Would you like to know more about enrollment or the placement process?